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Old 11-26-2007, 11:57 AM
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Smile Starting up your own Nursery

These practical guides to setting up your own Nursery or Day care facility are written & Copyright©2007 of Mark Burdett from NorthernCountiesInsurance.co.uk

They contain excellent first stop advice and easy to read guidance that will help any prospective new owner avoid many of the pitfalls when starting up in business ...

The 3 articles are printed in full but also more conveniently available as PDF downloads - Save to your PC and read later .

Setting up a new Nursery – Avoid the common mistakes when starting up in the Nursery World

Article 1 - Market Research and Finances

Article 2 - Business Plans and your competitiors

Article 3 - Rules Regulations - Buying Options and Marketing

Thankyou

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Setting up a new Nursery
Avoid the common mistakes when starting up in the Nursery World
PART 1

Setting up a new Nursery, Pre School, Kindergarten or Day Care Centre can be a risky business with success not always guaranteed. If you're interested in setting up in business in the Nursery World here is some advice to help you avoid the common mistakes.

So you've finally decided to go it alone and set up your own Nursery. Well
congratulations on making this big decision and good luck in your new venture.

Here are some tips to help you along the way:

1. Do your research
Market research for any new start business is vital and this certainly applies to people considering setting up in the Nursery World. It may have been your life long ambition to set up and run your own Nursery but is it really a viable option?

In fact is there even a demand for a Nursery, Pre School, Kindergarten or Day Care Centre in the location you're planning on opening one? You can check the census to find out local birth rates and the number of children of nursery age in the area.

The internet, local councils, libraries and speaking to people in the area you're planning on opening your new nursery can all give you valuable information into what is required.

Finally on the matter of research it's important to remember that many new start businesses and new nurseries fail because there is simply no demand for them.

Check out your competition and never forget that without enough children
actually attending your nursery may well be doomed before you even begin.

2. Get your finances right
So if your dream is to open and run a nursery, pre school, kindergarten or day care centre and you've done your market research to establish a need in the area then getting your finances right from the start is also vital.
Make sure your business plan (we'll look more at business plans for Nurseries in Part 2) is realistic and takes into account that it takes time to establish a good reputation for a new nursery.

And on the subject of finances getting professional advice for your new venture will also come in handy. Accountants and financial advisors can help you with your borrowings and making sure you manage your money effectively.

You might also want to consider using an Insurance Broker for your Nursery Business Insurance. An Insurance Broker who specialises in Nursery Insurance will be able to help you with risk management advice and make sure you only pay for the Nursery Insurance cover your need. Save Money on your Nursery Insurance premiums and get the protection and peace you and your new nursery needs.

Written & Copyright©2007 of Mark Burdett from NorthernCountiesInsurance.co.uk


~~~~~~~~~~~~~~~~~~~~~~~

Setting up a new Nursery
Avoid the common mistakes when starting up in the Nursery World
PART 2

Setting up a new Nursery, Pre School, Kindergarten or Day Care Centre can be a risky business with success not always guaranteed. If you're interested in setting up in business in the Nursery World here is some advice to help you avoid the common mistakes.

In Part 1 of setting up a new Nursery we looked at how important researching the Nursery market was along with making sure you get your finances right from the very beginning.

This next instalment will deal with 2 further issues that anyone looking to open their own nursery, Pre School, kindergarten or day care centre needs to know.

They are Business Plans and your Competitors.

1. Nursery Business Plans
Your Business Plan really goes hand in hand with market research and finances.

Do your research so you know how many children your new Nursery is going to have as this will have a direct effect on how many staff you need, what size premises you need and how much you can charge parents. And ultimately how much money you need to borrow.

When it comes to writing Business Plans many people over forecast what the first year is likely to bring. You have to be realistic in that if this is your first venture into owning and running your own nursery it will take time for people to become aware of what you have to offer. Work hard in the first 12 months and you could well have a full nursery at the end of year one. Don't assume you're going to be full from day one though and make sure this is reflected in your Business Plan.

And how are you actually going to get children into your Nursery? Include in your business plan a simple marketing strategy like a SWOT analysis to show people how serious you are about your new venture.

A SWOT analysis looks at your Strengths, Weaknesses, Opportunities and
Threats.

Your strengths might be your location or your vast experience of the Nursery World. Your opportunities might be that having checked the census you know there will be a real demand for Nursery places in your location.

Your weaknesses might include that you’re a new start business whilst your threats are likely to include other nurseries, pre schools, kindergartens and day care centres.

Ultimately your goal with be to turn your weaknesses and threats into strengths and opportunities and on that note let's look at one of your main threats – your competitors.

2. Your Competitors
Unless your extremely lucky you're likely to have other nurseries, pre schools, kindergartens and day care centre in the area all wanting the provide a service to the same children and parents as you. So what can you do to make your Nursery stand out from crowd? And what shouldn't you do?

Here are just a few tips:

Make sure you:
a. Focus on the benefits not the features of your Nursery and tell parents and anyone with an interest in your new Nursery how they would benefit from using you. If you have a new purpose built Nursery then explain exactly what this means – your children will be safe and secure and will benefit from the latest learning tools.

b. Have a unique selling point (USP). As a new start nursery standing out from your competitors will be vital. Your USP might be your location, it might be the quality and qualifications of your staff or it might be that your have extremely competitive rates or low staff to child ratios. Whatever it is – tell everyone and make sure you constantly tell them.

And when it comes to your competitors:

c. Don't tell people how bad your competitors are. Instead just focus on the positives of using your new Nursery and let the people decide.

d. Don't forget that you can learn from them. If they do something well then do it as well – but do it better.

e. Remember that to stand out from your competitors you can join trade
associations, become involved with the local community, chamber of commerce or make sure the service providers you use are experts in their fields.

One such nursery expert can be your Insurance Broker. They can provide you with risk management advice and make sure your new nursery, your staff and your children are protected and have peace of mind. A fact of life is that accidents can and do sometimes happen. Make sure you get Nursery Insurance that is tailored to your new nurseries needs. Business Insurance for nurseries (even new nurseries) doesn't have to be complicated so get advice and guidance from a nursery insurance broker and make sure your new nursery, pre school, kindergarten or day care centre starts as you mean to go on.

In the final part of Setting up a new Nursery – Avoid the common mistakes
when starting up in the Nursery World we'll look at some top tips to make sure your nursery opening goes to plan.

Written & Copyright©2007 of Mark Burdett from NorthernCountiesInsurance.co.uk


~~~~~~~~~~~~~~~~~~~~~~~

Setting up a new Nursery
Avoid the common mistakes when starting up in the Nursery World
PART 3

Setting up a new Nursery, Pre School, Kindergarten or Day Care Centre can be a risky business with success not always guaranteed. If you're interested in setting up in business in the Nursery World here is some advice to help you avoid the common mistakes.

In Parts 1 and 2 of Avoiding the common mistakes when starting up in the
Nursery World we looked the importance of market research and sorting out your finances by using experts like accountants, financial advisors and nursery insurance brokers. We also looked at nursery business plans and importance of knowing your customers.

In this final article we will provide you with some top tips to make sure the
opening and long term prospects for your new nursery go to plan:

Rules and regulations – with nurseries being regulated by OFSTED and with any breach of rules likely to be frowned upon by them and your potential customers make sure you know your stuff in relation to child ratios, staffing qualifications and the new fire risk assessments that came into force recently.

Buy an established nursery – although your dream maybe to set up a brand new nursery you may want to consider the easier option of buying an existing and well established nursery and putting your own stamp on that. Not only will this mean that you will most likely have existing children to attend but staff issues and all the regulations may already be in place. Whilst it may cost more up front the long term benefits could be huge and it may certainly help with your first year stress levels.

Marketing – the final tip is one that people businesses (not just nurseries) sometimes take for granted and don't dedicate enough time or money to.

Marketing and getting bums on seats is really going to make or break your new nursery. Simple things you can do include telling everyone about your new nursery (word of mouth and recommendations are likely to bring in more new children than anything else).

There are numerous other ways in which you can use marketing to gain
exposure and fill places. Some of these include:

- Have an open day and invite local children, parents and the media. The
press love stories relating to children so get them on board and become
their expert in the nursery industry. This may give you exposure in the
press without having to spend money on advertising and long term they
may come back to again for other news stories. Put a twist on such days
and make the media's job easier by making it a newsworthy story. Public
relations can be a great way to get exposure for your new nursery – and it can be free!

- Consider attending local networking events and speak to people. The local chamber of commerce or just a group of people who meet on a regular basis can help you spread the word. Get some brightly coloured business insurance cards printed up and hand these out to people you speak to.

Even if they don't have children of their own they may know people who
do and are looking for a nursery.

I hope these few tips will help you in setting up your new nursery and that you avoid the mistakes many new nurseries make when setting up in the nursery world.

Written & Copyright©2007 of Mark Burdett from NorthernCountiesInsurance.co.uk


Registered Office:
478 Durham Road, Low Fell, Gateshead, Tyne & Wear, NE9 6BP
Tel: 0191 482 1219
Fax: 0191 420 0097

For more information on Nursery Insurance Please visit: www.northerncounties.com/nursery-insurance

NORTHERN COUNTIES GUARANTEE CORPORATION LTD. ESTABLISHED 1928
AUTHORISED AND REGULATED BY THE FINANCIAL SERVICES AUTHORITY



~~~~~~~~~~~~~~~~~~~~~~~~
Good luck to anyone venturing down this route


For additional reading ...

SWOT - Strengths, Weaknesses, Opportunities, Threats courtesy of Businessballs.com


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Articles published on Silkysteps are for the information and enjoyment of our readers.
They do not represent the views or opinions of Silkysteps.com and must not be mistaken as recommendations or endorsements.
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